Master P, born Percy Robert Miller, is a rapper, actor, investor and entrepreneur. He was also a professional basketball player for a short while. He is best known for being the founder of No Limit Records, one of the most profitable hip hop record labels during the 1990s. He is also the CEO of P. Miller Enterprises, an entertainment and financial company. He began his rap career as a member of the group TRU. However, his solo career was just as successful, scoring huge hits in the 1990s such as ‰ÛÏMake ‰Û÷Em Say Uhh!‰Û His most successful rap album was 1998‰Ûªs ‰ÛÏDa Last Don,‰Û which went platinum four times. Master P is considered to be one of the pioneers of southern hip hop and one of the first people to put southern styles of rap onto the mainstream radar.